Why work with me?

“Sam has been invaluable to my career progress, and I can’t thank her enough for all the support”

Operations Director, Retail

I’m Sam Redman, executive coach and change consultant.
I combine strategic L&D expertise with deep coaching credentials, enabling organisations to:

Drive leadership capability and team performance.
Embed cultural change and employee engagement.
Achieve measurable improvements in productivity and retention.

At the heart of everything I do is a desire to help individuals and organisations experience that lightbulb moment when it becomes clear to you just how much you can achieve.

My expertise in Leadership, Learning and Development is sourced from:

Over 20 years’ experience in leadership development and talent management within retail and corporate sectors.
ILM Master Coach in Imposter Syndrome.
Programme Designer for the British Retail Consortium’s Leaders’ Summer School, delivering industry-leading leadership programmes.
BRC Leaders Summer School | Retail Leadership & Skills Development
Ability to Design and Deliver Bespoke Programmes
Create tailored learning and development solutions aligned to organisational culture and objectives.
Expertise in group coaching, keynote presentations, and talent programmes for UK and international businesses.
Coaching and Behavioural Change Credentials
Qualified Executive Coach (AoEC), CoachHub Coach, Insights Discovery Practitioner, and NLP Practitioner.
Licensed Balance Career Counsellor, specialising in mindset shifts and unlocking potential for individuals and teams.
Track Record of Impact
Delivered transformational leadership programmes for senior leaders and high-performing teams.
Extensive experience supporting individuals at pivotal career points to achieve measurable outcomes
Commitment to Diversity and Inclusion
Advocates for inclusive leadership practices and personalised coaching approaches to empower diverse talent pools.

I count myself one of those lucky people who has made a career doing what I love. And today my work is about helping you, or the teams and leaders within your organisation, to feel the same.

Working with me

Whether working with individuals in one to one coaching, or with organisations, my focus is building on the skills and attributes that we all possess to drive change and progress.

The people I work with tell me they feel challenged, but always supported. My sessions require participants to be brave and honest, but more than anything, I aim to create a calm and reflective environment where you’ll find it easy to make constructive adjustments you need to move forward.

My three pillars

At the heart of what I do are the three pillars of my practice:

Explore, Change, Fulfil

The three pillars guide my support for individuals and organisations. The structure they provide means I bring both consistency and flexibility to every assignment: a thorough analysis of the challenge at hand, and complete flexibility to tailor a programme that addresses your specific needs and circumstances.

Explore The first pillar spans career, relationships and health. It allows me to explore where clients are in their paid or voluntary work, whether their important relationships are sustaining or hampering their efforts to move forward and the state of their mental, emotional and physical health.

Change This pillar sees me work together with clients to make the positive changes they need. We might draw on my training in neuroscience, or any number of a range of training and coaching techniques as we navigate the best way for them to unlock their talent and make effective decisions.

Fulfil In this pillar I check that changes are embedded and clients understand how they, and those around them will benefit over the short and long term from what they have learned. I make sure clients finish my programme with a sense of resilience, confident about the future.

My track record

To find out more about who I’ve worked with take a look at my brochure.